Monday, February 29, 2016

Volume 11, Number 4: My Thoughts on the YouTube Copyright Strike System

On February 26, after more than 3.5 years of being banned from YouTube for multiple copyright infringement violations, I finally got one of my three "copyright strikes" removed.¹  In short, I got my account back.

For those of you who remember those uncensored Kitchen Nightmares videos I used to post to that account, I have bad news: You will never see them again because they are a big reason why my channel got taken down in June 2012.  My copyright strikes were all based on legitimate complaints, each from a different copyright owner, and in each case, none of the content was my creation.  I apologize to all three owners (Viacom, NBA Properties and ITV Studios Inc.) for sharing content that was not mine to share.

I recognize that YouTube faces challenges on two fronts: It wants to be a major media platform, especially for new content creators, but at the same time, it has to fight against the piracy that plagued it during its early years.

With that said, the way YouTube addresses copyrighted material has room for improvement.  Earlier this month, Doug Walker (The Nostalgia Critic) discussed a number of shortcomings in the current copyright claim/strike system in his Where's The Fair Use video, along with Alex of I Hate Everything (IHE) and Adam Johnston of Your Movie Sucks. These three YouTubers have a combined total of 1.3 million subscribers.  The two biggest shortcomings are summarized below.  For your convenience, Doug's video is embedded right below them.
  • Lack of fairness.  At present, claimants making false copyright claims have far more power than defendants who have evidence supporting their claims of fair use (a legal doctrine that permits limited use of copyrighted material without acquiring permission from the rights holders).  Johnston pointed out that claimants can make unlimited claims while defendants are limited to no more than three appeals.  Walker added, "There are no penalties for companies creating false claims or strikes," and there should be.  (UPDATE 3-2-16: Yesterday, two other critics, Bobsheaux and TheMysteriousMrEnter, posted videos about takedowns; the latter stated that he cannot appeal the claimant's takedown request until after the video is taken down on March 8, at which point he will be given a strike, and that is also not fair, seeing as the claimant didn't have a waiting period.)
  • Lack of human interaction.  YouTube is relying more on automated processes in its fight against piracy.  This leads to a lot of videos automatically getting removed regardless of whether the claim is well-founded or not.  The recent rash of copyright-related takedowns may have been the result of changes to an "abuse algorithm" that went haywire and overstepped its bounds.  Compounding matters further, when creators try to appeal claims and strikes, they are often met with useless auto-reply e-mails.  Alex of IHE said, "The automated e-mails and forms seem designed in such a way that no human working at YouTube will ever actually see them. ... There was no one I could contact to fix a very, very simple problem."

I like two other suggestions Doug Walker made, starting at the 11:39 mark of his video:
  • The first is related to the ad revenue a video generates.  Right now, when a copyright claim is made, the claimant can take and keep that revenue--even if the claim is false.  Walker suggested that the money instead be put into an escrow account pending the resolution of any counterclaim (so that if the claim is not valid, the money would go back to the video's creator).
  • The second is having a grace period so that in the event that the user who posted the video has a counterclaim, they are not immediately penalized.
I'd like to add this gripe I have with the current system:
  • Lack of consistency.  Users who receive a second copyright strike are made to watch the YouTube Copyright School video, which takes more than 4.5 minutes to talk about how posting content you don't own is wrong.  At the 1:37 mark, the narrator says, "If YouTube receives a valid notification of alleged copyright infringement from a copyright holder for one of your videos, the video will be removed in accordance with the law."  Based on what's gone on recently, YouTube's automated processes are handing out claims and strikes without verifying the validity of the allegations behind them, and without taking Fair Use into consideration (as they should per the Lenz v. Universal ruling last year).  So what's going on now is not consistent with that Copyright School video statement (and the video itself needs to be updated anyway, since it was produced in 2011, more than four years before the Lenz v. Universal ruling).  Another inconsistency I find is that there are still plenty of unauthorized postings of entire movies and albums on YouTube, yet critical reviews and parodies seem more likely to get hit with claims or strikes (even though the latter examples fall within fair use and the former examples don't).
YouTube should receive this message loud and clear: Don't leave judgment calls to computers.  They wanted to make it easy to support new and independent creators while still keeping piracy at bay, but automated processes are not the be-all, end-all answer.  Software engineers need people to test programs for errors and give feedback on functionality, sporting events need officials to make sure the game is being played fairly and cleanly, manufacturers test products for safety and functionality--I could go on and on.  Point being, human intervention is still necessary.  YouTube needs people to review and judge allegations because its software, while efficient at identifying non-original content, haven't been all that effective in distinguishing piracy from fair use.

What YouTube doesn't need, as Walker noted in his video, is people who "see change as too hard or too much work, not willing to put in the effort to do what they know is right."  This reminds me what J.K. Rowling said in Harry Potter and the Goblet of Fire about the choice between what is right and what is easy.  Sometimes doing what's right isn't easy, but that doesn't excuse you from putting in the extra effort.  Above all, no one should ever place people's rights arbitrarily in the virtual hands of algorithms.

One more thing I'd like for YouTube to consider is giving harsher penalties for large amounts of infringing content (like a whole movie or album).  Most states in the United States assign varying amounts of points to driving violations (e.g. six for driving drunk, two for going 10 miles per hour or less over the speed limit).  Giving the same one strike penalty to someone who posts a scene from an old TV show as to someone who posts a recently-released movie doesn't seem right.  One size does not fit all.  I'm not sure if YouTube should ditch strikes for points or simply slam unauthorized postings or movies or albums with two strikes instead of just one, but it is additional food for thought.
In closing, I'd like to thank all the critics featured in the Where's The Fair Use video, especially Doug Walker and Alex, for fighting not only a good fight, but a very important one.

And to you, the reader, thank you for your time in considering the issues discussed in that video and here in this blog entry.

¹ In case you were wondering why it took me so long to get any of my strikes removed, here's what happened: In 2012, I had two strikes and was waiting on the second strike to expire when I got hit with strike #3, which led to my YouTube channel being shut down.  That put me in a catch-22--I needed to make a successful counterclaim against any of my three strikes just to get my YouTube account back, but I needed my YouTube account in order to access the counterclaim webform.  Recently, however, I learned that YouTube now allows you to make a counterclaim by using e-mail, as explained at this link.  This e-mail counterclaim method allowed me to bypass the run-around I had been getting in 2012, and I was able to get NBA Properties to remove my second copyright strike.  Thank you, NBA Properties, for your understanding and cooperation; and thank you, YouTube, for getting rid of that damn catch-22.

Monday, February 22, 2016

Volume 11, Number 3: To Infinity, and... Belleville?

Before I start this entry, a story about a job lead gone bad, I want to follow up on an earlier blog entry about the logo/uniform concept I submitted for Paul Lukas' Uni Watch Redesign The Rams contest.  It got published--well, part of it, but I'm still very happy about it.  Read more about it here.

I was thinking back to what I was going through nine years ago today.  I had been out of work for about three weeks, and my savings--already decimated from being out of work for five weeks the previous summer--had taken a big hit.  I was desperate for work.

Or, at least I thought I was desperate for work.

I responded to an ad on posted by a company called Infinity Marketing Group.  They said they were hiring for positions in marketing, business-to-business deliveries, and customer service.
  • Marketing, in the traditional sense of the word, has a number of different departments, one of which is research, and that's the kind of job I was looking for (which is why I responded to the ad in the first place).
  • As for business-to-business deliveries, maybe it meant delivering products for test marketing to focus group facilities--that didn't sound like a skilled position, so it didn't interest me.
  • Customer service was my second choice--I imagined that it might involve fielding calls from the business expecting deliveries.  Although it isn't the greatest kind of job in the world, it does require being organized, and once you've been working there for a while, having a good memory can help, too; above all, it would at least keep food on my table and gas in my car.
So I applied, and a few days later, went to their office in Roseville, Michigan, where I sat with a bunch of other people for a couple hours waiting for an interview.  The guy I interviewed with asked me if I was self-motivated, if I was a go-getter, and while these are terms you hear a lot in the sales world, they could be used in any line of work.  You have to be self-motivated in order to go to any job; you have to be a go-getter to do your job, I thought to myself, so I answered "yes" to those questions.  When I got home, they called me back to say they wanted me in for a second interview, plus they'd even pay for my lunch.  It sounded promising.

Or, at least I thought it sounded promising.

The next day, I put on my best suit and shoes, thinking that this was a bona fide interview for a bona fide job.  When I arrived at the office in Roseville, though, I found out what a load of bullcrap I had walked into.  A "manager" (Nick) and a "manager trainee" (Brandon) met with me and another man who had responded to the ad (Chris).  They asked us to help them load some stuff into the back of Brandon's old Chevy Blazer--crappy radio/calculator things I wouldn't even buy at a dollar store (similar to the one pictured here), fuzzy velvet coloring sets (kind of like this one), balloon animal kits, and Disney Pixar jigsaw puzzle books.  The Blazer itself seemed like it would not be long for the world, judging by the faded paint, the sound of the engine, and the fact that the headliner was sagging and was held in place only by pins.

I could have sworn Nick said we would be delivering stuff to businesses, but we didn't stop anywhere until we arrived in Belleville--more than 40 miles away from Roseville.  During the drive, Nick talked about the company--facts like how one of its biggest clients was The Walt Disney Company, or how one of the company's owners was also a part-owner of the NBA's Toronto Raptors.

When we arrived in Belleville, the first thing Brandon did was ask a pedestrian passing by, rather loudly, "Have you seen any of the new ones?"  That struck a nerve with me.  I was sure I heard something like that once, several years ago (I remember looking for a rummage sale in Canton or Wayne and had stopped to check the address), and it didn't make any sense--"new ones?"  How the hell would I know what he meant by that?  I certainly wouldn't know what the "old ones" were, that's for sure.  Back then, I just got in my car and drove away, feeling so annoyed that I made no further effort to find the address I was looking for.  Now, hearing Brandon ask that same question had me thinking that this situation was not what I had in mind.

Let's consider the types of jobs that Infinity claimed they were filling:
  • "Business-to-business deliveries," as it turned out, was a euphemism for, "We're going to barge into various places where people work and interrupt them and their customers and try to sell this crap to them."  That alone turned me off.  I had imagined it meant delivering stuff to business that they had already ordered; for example, delivering copies of a CD to a music store, or delivering knife sets to cooking stores or restaurants.  I was not looking for any kind of sales job, and I most certainly did not want to sell anything the way Brandon and Nick were doing it.  That is called street peddling, a form of sales I thought the Internet would render extinct (along with TV shopping networks).  With the Internet, people can decide what they want and how much they are willing to pay for it--that's how I prefer to sell stuff anytime I need to.  I would not expect someone to sell me crap while getting my hair cut, yet that's what I saw Nick do, selling those cheap calculator radios at 3 for $5 to people who had come to a local barber shop to get their hair cut.
  • Customer service?  I didn't see anything like it--rather the opposite.  At one point, I saw a piece fall out of one of the Disney Pixar puzzle books I was carrying, and I wanted to stop and find it and put it back.  Nick didn't like that; he said it would slow everyone down.  He said that not only did he not mind a piece being missing, but he could sell it like that, and furthermore, he even proceeded to throw one of his copies of the very same puzzle book into a nearby puddle and said that he could sell that as well.  He asked if I wanted to bet him that he couldn't.  I wisely did not--I would have lost.  He had just established himself as one of the thickest-skinned sons of bitches I had ever met, and his ability to communicate and sell was unquestionable.  He sold both the book with the missing puzzle piece and the one he threw in the puddle.  His idea of customer service evidently wasn't anything like my idea of customer service.
  • Marketing?  Only if you don't know the difference between marketing and street peddling.  In his sales speech, Nick would keep referring to "test marketing" that was being done for "one day only."  Here's why I would never call it test marketing: Proper test marketing is done at a research facility, not on the street (and especially not by interrupting people who are running errands).  Furthermore, in proper test marketing, the test subjects don't pay for anything--they may keep the item in exchange for completing a survey about it.  I tried explaining to Nick about what I had in mind--that marketing includes a few different types of jobs, like package design, advertisement design and research, and marketing research was what I was interested in--but either he didn't want to listen to what I had to say, or he didn't understand it to begin with.  Obviously, we were wasting each other's time.
I wanted to go home as soon as it was evident that this was not something I would want to do in a million years.  Problem is, as I said earlier, my car and I were 40 miles apart at this point.  Nick and Brandon weren't about to drive me back to Roseville, and they also didn't want to spend any more time with someone who was no longer interested in the miserable existence they called a job.  There were no buses, and a taxi would have cost me more than the money I had on me, so I had no choice but to "tough it out" by spending the rest of this obviously wasted day in the back seat of Brandon's beat-up old Blazer in Belleville.

At one point, I overheard Nick and Brandon bragging about making a killing on the cheap calculator radios.  So much for Disney being such a big client--maybe their definition of "one of our biggest clients" was how big the client itself was, not how much business they did with them.

The job posting was absolutely underhanded.  This so-called "job" wasn't even worth putting on a button-down shirt and Dockers, let alone my best suit and dress shoes.  Chris did help Nick and Brandon sell stuff, but only because he didn't want to be cheated out of a free lunch (whereas when I admitted before lunch that I did not want to do this, I ended up having to pay for my own lunch.  Towards the end of this wasted day, Chris asked me if anyone had ever told me what Infinity was really up to.  "N friggin' O," I said.  "N to the mother-friggin' O," Chris agreed.  He was the one who hit the nail on the head--this was not marketing, it was street peddling.  We also talked about how Infinity was set up as a pyramid scheme (in which people had to recruit other people to sell stuff, and those other people had to recruit still more people, similar to Vector and their Cutco knives).

When I got back home, after half a day walking through snow and mud carrying a bunch of crap and watching a thick-skinned man interrupt decent, mild-mannered people to sell it, and another half-day sitting in the back of a beat-up old SUV, I was tired as heck.  But above all, I was relieved that I was done with them.  Furthermore, I didn't get any mud on my suit or mess up my shoes.

It was back to the drawing board as far as searching for work was concerned--I had reached the point where I even resorted to applying for jobs in other states.  Fortunately, the opportunity for my current job presented itself less than two weeks later, and I haven't been out of work since.

Looking back, there were signs that I should have taken to mean "get out before you waste any more of your time":

  • Sitting in a room with 20 other people for a couple hours just to wait for an interview--that was something I had done once before, also with bad results (in 1992, when I was in college and looking for a summer job, and what sounded like educating people about the need for tougher recycling laws turned out to be door-to-door fundraising).
  • The questions about being self-motivated and a go-getter--I'll remember that these are signs that the company is looking for thick-skinned salesmen, and that's not me.
  • Ads that advertise for multiple types of positions--that's understandable for a chain of stores or restaurants that need people in multiple areas when they're opening a new location, but a marketing firm--a real marketing firm that understands words like "research" and "focus group" and "survey"--is more likely to advertise for one specific position. That is the one reason I should not have responded to that ad.

Friday, January 29, 2016

Volume 11, Number 2: Adventures in Doing the Laundry, Revisited

Today marks the tenth anniversary of that time I repaired my washing machine.  Here's the story.

I had a load of laundry to do, like I usually do every weekend.  That would have been no big deal, except that a few minutes after I turned on my 10-year-old Whirlpool washing machine, I heard this ticking (or clicking) noise.  I went back to the laundry room to find that the agitator stopped working.  Also, when it got to the spin cycle, it wouldn't spin, either, which meant that not only was my laundry still dirty, but it was soaking wet as well.

I called my mother about the problem.  She suggested that the ticking noise might be a transmission problem and that I might have to get a new washer (since getting a transmission replaced usually costs more than it's worth).

I was pissed off, because getting a new washing machine was not in my budget, which was tight at that time.  I was working a job that barely made ends meet, and I didn't have much money saved up.

Later on that day, I went to a couple different stores to search for a new washer.  I thought I got a very good deal at the second store for an "Estate by Whirlpool" washer for $297, including taxes and delivery, after a talk with the store's manager about wanting to find something with a dent on either side (since the way my laundry room is set up, any dents would be easily hidden by the dryer to the left and the washtub to the right).  According to the tag on the washer, it was regularly priced at $347 and was "sale priced" at $317.

Once I got back home, I went on the web to get some information on the washer I just ordered.  It didn't retail for anywhere near $347—according to Whirlpool's own web site, the MSRP was $279, so the deal I had wasn't the good deal I thought I was getting.  I wasn't saving $50--I was being overcharged by $18.

The idea that I might be getting ripped off gave me a newfound determination to see if that ticking sound was a transmission problem.  The store manager had mentioned during our conversation that he had black goo leaking from a washing machine he had 25 years ago, as the result of a transmission problem, so I checked under the broken washing machine to see if there was any black or gray goo--nothing there.  In retrospect, by telling that story, the salesman made a mistake that would work tremendously in my favor.

Another web search--something along the order of "Whirlpool washer making ticking noises"--revealed that I was too hasty in jumping to any conclusions about the transmission.  At least two sites said the problem was much simpler: a motor-to-transmission coupler.  It consists of two plastic parts and one rubber part, and is designed to break down so that neither the motor nor the transmission does.  Above all, replacing it would be much cheaper than buying a new washer.  Why I didn't do a web search like that _before_ going to any appliance stores, I'll never know.

I found a web site on how to replace that coupler, and armed with pictures and instructions, went back to the laundry room to take the washer apart.  I had nothing to lose, after all--the washing machine was broken and would stay that way unless I did something about it.  The process was much easier than I had expected--it didn't include any heavy lifting or disconnecting of hoses.  Before long, I found the culprit--a broken motor-to-transmission coupler.  I looked in amazement--I almost gave up on a washing machine over this over a small part like this?

I spent $20.70 on the replacement coupler I needed.  (I could have gotten it for less, except that I needed them urgently--I needed to find out if I could successfully install it so I could make a decision on whether to cancel the order for the new washing machine.)  A successful replacement job would save me over $276 ($296.99 saved by cancelling the new washer purchase, minus $20.70 for the replacement part order.  Until the new parts arrived, however, my washing machine was in a partially disassembled state, with parts scattered over half of my laundry room floor.

The parts came on Wednesday, so that night, I went about the business of removing the broken coupler and installing the new one.  It took me a while to everything back together (I had one part on backwards at one point, and later on, it took me three tries to put the exterior cabinet back on the machine), but after all that, I went about putting in another load of laundry.  The very task of doing the laundry had taken on the feel of an amusement park ride: The building anticipation as the washer filled up with water was somewhat like that you feel on a rollercoaster slowing climbing that first uphill grade.  Then the agitator kicked in--no ticking noises, no noises coming from the motor or the transmission sound just as good as they ever have, the agitator worked, and when it reached the first spin cycle, that was exhilarating.  Imagine the relief of finding a long-lost item and the excitement of a rollercoaster ride--I experienced both at the same time.

20 years previously, at age 13, I would have simply said, "Let's just get a new one!" without giving any thought to fixing it or having any interest in how the old one worked.  It was easier back when I wasn't the one spending the big bucks.  But in 2006, I found myself doing the 180-degree opposite, doing what I could to keep the washing machine running and save money.

The washing machine repair was successful, and I cancelled the order for the new washing machine.

To this day, I still have and use that Whirlpool washing machine.  It is now 20 years old.

Monday, January 25, 2016

Volume 11, Number 1: Fanfare for the Common Ram

For the first time in a few years, I'm participating in another of Uni Watch head honcho Paul Lukas' Redesign The... contests on Earlier this month, he invited Uni-Watch readers to submit new design concepts for the newly-relocated Los Angeles Rams (who recently left St. Louis after 21 seasons there).

Although the changes I've made are, I imagine, subtle compared to other designs submitted for this competition, they collectively make for a design that, in my estimation, stands out and can stand the test of time.  Here it is (click on the images to see them in their original size--you'll especially need to do this to see the uniform set in more detail).

The changes I made are as follows:

  1. Color scheme: "Millennium blue" stays, but "new century gold" is out (replaced by yellow). Why? The contrast between the navy blue and the yellow is striking (then again, I would know because my alma mater wears maize and blue). Also, yellow is the color of the sun, so it makes more sense in sunny southern California.
  2. The horns finally have ridges!  Rams' horns have ridges, and earlier LA Rams and Cleveland Rams logos had them as well. When Fred Gehrke painted those horns on the team's helmets in 1948, it would have been too much to ask him to also paint all those little ridges. But here in the 21st century, there are no excuses--we don't use paint, we use decals; furthermore, we have the technology to put ridges on those horns without making a lot of extra work.
  3. Back to the Futura (as in Futura Display). Between 1972 and 1982, the Rams' wordmarks used the Futura Display font. What's more, that font was popular in the 1940s, when the Rams moved to LA from Cleveland. Point being, it's a font you could say the Rams own.  Why not use it for uniform numbers and NOBs? I could understand them not using it three decades ago when almost everybody used block numerals (the Chicago Bears were the lone exception at that time). But times have changed in an era where teams try to look more distinctive.
  4. Tweaking the logo: I decided to make changes to the logo the Rams have been using since their 2000 redesign instead of a whole new one.  First, I changed the colors to match the navy blue/yellow color scheme (see #1 above).  It was after I did this that I noticed something odd.  At that point, the logo looked not so much like a ram as like a horse with no mane wearing a helmet with no facemask that had ram horns painted on it.  So I thought I'd play around with the logo some more, starting with rotating it the horn by -15 degrees. I made a few other minor tweaks as well to the ram's face and the back of its neck.  The final touch: Ridges on the horn, of course! The graphic under this list is meant to give you some idea of how my version of the logo "evolved" from the current version.
  5. Get that Nikelace outta here! In 2012, when Nike took over as the uniform maker for the NFL's teams, they introduced a new collar (officially called the Flywire collar, but hereafter referred to as "the Nikelace") that looked awful on teams whose jerseys have a different-colored collar. Five teams still use the "old" pre-2012 collars for that reason (Packers, Patriots, Falcons, Panthers, Eagles). The Rams should have followed their example. But instead, they went with the partially-colored Nikelace that some fans derisively call "the neck roll." I decided the old collar worked better.
  6. No outlining on the numerals. Although the Rams experimented with outlined numerals in the 1950s (they were among the first NFL teams to do so), and used outlined numerals in their current uni design (2000-present), they generally didn't use them during their first stint in LA, and they don't need to use them now. 
  7. No more white pants stripes.  They seemed out of place on the Color Rush unitards they wore against the Bucs, so I decided to go with one solid yellow stripe on the blue pants, and one solid blue stripe on the yellow pants.

You'll also see a "RETURN TO LA" commemorative patch in my submission. I did it because one of the contest's requirements was that you had to create one.  I'm cool with that, and I'm cool with what I slapped together--it's a take on the eponymous sign for the City of Beverly Hills (the extremely affluent LA suburb), but with the curlicues at the bottom replaced by ram's horns.

This is the first time I've submitted an entry in an Redesign The... contest since 2013 (Miami Dolphins).  I didn't submit entries for more recent contests (Vikings, Hornets, Clippers, Blazers) because I simply couldn't come up with anything that I thought would be significantly better than what than whatever they had at that time.

That's all for now.  Thanks for reading.

Friday, September 18, 2015

Volume 10, Number 1: WhatIwouldadone, #2 in a series: The 49ers' Black Alternates

Gosh, has it been over a year since my last blog entry?

Wow.  I've really been occupied for a while.

Anyway, I wanted to do my own take on the black alternate unis that the San Francisco 49ers wore this past Monday night.  Here's what they wore:

Three things I dislike about them:

  • Same color jersey and pants (I call them "unitards")
  • As Paul Lukas pointed out (see point #4 in his article), they should have more gold in them for two reasons (Super Bowl 50, and gold is one of the Niners' primary colors to begin with).
  • Finally, so long as you're going to use black, why not pay tribute to the throwbacks the Niners used in 1994 (which, incidentally, is the last year they've won the Super Bowl)?  They had some black in them (black stripes on the pants, and the numerals had black drop shadows).

To that end, I offer this take:

The drop-shadow numerals and the stripes on the jersey sleeves and socks are meant to be tributes to the '94 throwbacks.
The pants are the same gold ones they wear all the time anyway--that's a few dozen less pairs of pants for the equipment manager to worry about.

I seriously considered replacing the white stripes on the helmets and pants with black, I really did.  I decided against this because it would cause confusion for players and equipment managers alike.

I'm also aware that these may look a bit too much like the Oakland Raiders' and/or New Orleans Saints' unis.  That was one more reason for the drop-shadows on the numerals and the stripes on the socks, not only as tributes to the '94 throwbacks, but to make them look a bit less like those other teams.

OK, that's all for now.  See you next time!

Monday, September 8, 2014

Volume 9, Number 4: Fun With Uniform Concepts, World Football League Style

Here we go again with another couple of uniform design concepts I made for a Uni-Watch contest.  On August 21, Phil Hecken, Uni-Watch's Vice Grand Poobah, announced a uniform design contest based on the following premise: If the World Football League never folded and was still operating today, what would their uniforms look like?  (The WFL was a professional football league founded in 1974 whose aim was to place American football on a global stage, but many of its teams encountered financial and/or attendance problems--many teams either folded or relocated during the 1974 season, which was otherwise unheard-of in professional sports--and the league itself folded in the middle of the 1975 season.)

Below is a series of questions I imagined you might ask me, and my answers.

1. Let's start with the Charlotte Hornets design. Why did you pick that team?
One thing that stood out for me, when looking at all the WFL's uniform designs, is the simplicity of the logo the Hornets used in '75.  You could draw the outline of the hornet by drawing one continuous line, meaning you can do so without lifting the writing instrument from the page.  Not surprisingly, that logo is dated by today's standards.  The hornet was too stiff and upright and showed no sign of aggression.

The 2014 Charlotte Hornets (WFL) helmet and uniforms. Click on this picture to see it full size.

2. Explain what you did to modernize the Hornets' logo.
Time for a short history lesson.  For the first 26 years of their existence, the NFL's Seattle Seahawks had a really glum-looking seahawk head logo on their helmets.  Like the 1975 Hornets, the 1976 Seahawks' logo was modern for its time.  By the turn of the 21st century, however, that franchise, which didn't have much to show for those 26 years, clearly needed a better logo.  What amazed me was how simple the solution turned out to be--they gave it movement and aggression without making a lot of changes.  They made the face look mad and there's an indication of forward movement when you see the logo on the helmet.  I thought the Hornets' logo would do well with a similar approach.  I slanted the whole logo by 45 degrees to give it movement, changed the wing to make it look more like how a real hornet's wings look when it's flying, and changed the eye to make it look more aggressive.  I tweaked the antenna to make it look more like it does in the real world, too--real antennae don't stick straight up like you see in the 1975 logo.  I also made sure to make it so that you could still recreate the logo's outline with one continuous line (in order to stay true to the franchise's 1970s roots).

A closer look at the modernized Hornets logo. Click on this picture to see it full size.

3. What's up with the pants on that alternate uni?
Just hear me out: A hornet, like any other insect, has three distinct sections (a head, a thorax and an abdomen).  A football uniform also has three main parts: the helmet, the jersey and the pants.  Now, if you look at the Hornets' logo, you can imagine that the head and thorax are yellow, the abdomen is black, and where the thorax ends and the abdomen begins, you have four stripes--black, yellow, black, yellow.  I had this idea of making a uniform that matched the logo--yellow helmet, yellow jersey, and black pants with a couple of yellow stripes.  (I considered putting the stripes on the jersey, except that football players usually tuck their jerseys in--it's hockey players who don't tuck theirs in.)  And besides, I had never seen _horizontal_ stripes on pants before.  Pants have traditional vertical stripes, all sorts of swooshy (but still vertical) stripes, but not straight across.

4. Those numerals look familiar.  Did you rip those off the Boston College Eagles and/or the old Charlotte Bobcats of the NBA?
Yep--I ripped those off.  After I finished modifying the hornet logo, the hornet's head reminded me of those numerals Boston College used ten years ago--the same combination of contours and sharp points as the reworked Hornets logo itself has.  Finding the right font wasn't easy, but in the end, if you think it will help your design, it's always worth it to "go that extra mile.".

5. I see that you don't have any yellow-on-yellow or black-on-black sets.
Correct.  I hate unitards (the name I derisively give to any color-on-color football uniform).  I'm proud of my Detroit Lions, along with a few other NFL teams, for never doing that, and I'm disappointed that the Michigan Wolverines will be wearing blue-on-blue for their game against Penn State this fall.  When college teams like Oregon and Northwestern started doing that back in the '90s, it was a gimmick that I just assumed would be short-lived.  Next thing you know, NFL teams are doing it--even the Chicago Bears, one of the NFL's oldest teams, are guilty of doing it (2002, 2006).  Talk about the tail wagging the dog.

6. Let's move on to the Detroit Wheels.  Why did you pick this team?
I picked them because they were my hometown team, and also in spite of the fact that they were arguably the worst team in WFL history (more details about the crap they went through can be found here).  Above all, I did this redesign for fun.

My Detroit Wheels design. Click on this picture to see it full size.

7. Explain your Wheels design.
I wanted freeway markings, signage and lettering to dominate this design, to pay tribute to the influence the automobile has had on our society over the last century or so.  You'll see it on the striping (which is styled like two-lane highways), the font I used on the NOBs and numbers (Freeway Gothic, a font you usually only see on freeway signs) and the uniform numbers inscribed in warning signs near the top of the pants stripes.  I also wanted to change the color scheme--a few WFL teams wore black and gold (the New York Stars/Charlotte Hornets, the Wheels and the Jacksonville Express), and the Hawaiians were brown and gold.  I went with red for two reasons: It was part of the Wheels' original color scheme, and I couldn't use green because a few other WFL teams (Portland Thunder, Chicago Winds, Shreveport Steamer) were already using that color.  I replaced the black with a dark gray (for asphalt) and scaled the gold way back.  One more thing--if the Wheels existed today, then next year, I'd love to change their name to the Cruisers (in tribute to the annual Woodward Dream Cruise, in which more than 30,000 classic cars cruise up and down Woodward Avenue from Ferndale to Pontiac).

8. Where did you get that uniform template?
I don't actually have a template.  My football uniform designs are usually based on graphics I download from The Gridiron Uniform Database. I download them and modify them as I see fit.  The Hornets' home and road designs are based on the current home and road uniforms of the Green Bay Packers.  The Wheels' concept has its roots in the Kansas City Chiefs' uniform.  With all that said, I'd love to find out where Tim Brulia and Bill Schaefer (the guys who do the research for The Gridiron Uniform Database) got this template--it would be 100 times easier to use that instead of having to download one of their pictures and alter it.  Making those "TV numbers" is a pain in the neck, too.

9. What software did you use?  What you've got there looks kind of rough and primitive compared to what the "pros" churn out.
Yep, I admit it, my work looks anything but "polished".  I might be the only guy in all of the amateur uniform design community who uses Microsoft Windows Paint to do what I do.  Just about all of my other work has been created that way--use a rigid, two-dimensional uniform graphic as the base and go from there (another example is my 2012 concept for the Houston Astros, which got published on  On one hand, it puts me ahead of where I'd be if I used pencils, markers and crayons.  On the other, I'd love to learn how to use PhotoShop so I can use the more three-dimensional templates out there.

Sunday, March 30, 2014

Volume 9, Number 3: An Open Letter to Dean Foods

To: Dean Foods Customer Service Dept.
From: Mark Rabinowitz
Subject: Melody Farms
Date: March 30, 2014

To whom it may concern:

What, exactly, did you do to Melody Farms?

Melody Farms was a Michigan-owned company for 60 years before Dean Foods bought it four years ago.  I remember them from my childhood and thus considered it to be a brand I trusted for dairy products, especially milk and ice cream.

Yesterday, I came across a special at a local grocery store for Melody Farms’ “frozen dairy dessert” for $1.25 for a 1.75-quart container.  I decided that even though “frozen dairy dessert” is not the same as “ice cream,” I’ve bought products from other companies that had to be called “frozen dairy desserts” because they did not qualify as “ice cream,” and didn’t have any serious issues with them.  Furthermore, Melody Farms, as I’ve said, is a brand I remember favorably from my childhood, so I felt that I couldn’t go wrong.

I couldn’t have been more wrong.  What I had was almost tasteless with no creamy texture.  As a matter of fact, the “cookies & cream” variety had much more of a gritty texture.

I wondered just what I had bought, at which point I did something I should have done way back at the store, which was read the ingredients.

First ingredient: Not milk. WATER.

I was shocked.  Last time I checked, water was never a dairy product, and never will be.

I realize that Dean Foods owns a number of different ice cream brands here in Michigan—Dean’s, Country Fresh, Stroh’s, and Sanders as well as Melody Farms.  Having worked in market research in the past, I imagine that after acquiring Stroh’s, Sanders and Melody Farms, your marketing executives wanted to position each brand differently, and perhaps those executives decided that Melody Farms should be the brand for cheaper “frozen dairy desserts”.  Even if my suppositions are wrong, at least they make sense.

What I don’t get is what I had for dessert earlier today.  A “frozen dairy dessert” whose first ingredient is not a dairy product—that doesn’t make sense.  I would call that disappointing.

In closing, I want you to re-evaluate the recipes you are using for all Melody Farms “frozen dairy desserts”.  I would prefer that my last memory of Melody Farms be something better.  I understand that there will be a market for people who wish to save money by buying a “frozen dairy dessert” instead of a more expensive ice cream.  That does not give Dean Foods the right to serve anything that is extremely disrespectful to older Michigan consumers’ memories of—and trust in—Melody Farms products, and definitely not worthy of being called “frozen dairy desserts”.

Thank you in advance for your time and due consideration.


Mark Rabinowitz